It was going great, until it wasn’t...
Here, a man is gored by a bull during the annual Candlemas celebration in Tlacotalpan, Mexico.
Candlemas day in Europe was the folk lore forerunner to Ground Hog Day. Rather then checking the shadow of some rodent-like mammal, this celebration calls for bulls running through the streets as part of a week-long religious celebration.
Note the about to be trampled guy still clutching his phone.