"I would venture to say if you asked anybody in the state of Virginia: 'Can you name the governor or can you name the head coach of Virginia Tech?' And more likely than not more of them would say they could name the head coach of Virginia Tech as opposed to the governor of the state. I think he is the No.1 celebrity in the state of Virginia. And he's not controversial, like a politician would be or somebody else. He's well respected all across the board. It's really been a home run for us.”
Ryan Boitnott, owner Virginia Gutter, Inc. on Frank Beamer the product pitchman. Beamer is one of the biggest product promoters in Southwest Virginia.
To read the whole story in the Roanoke Times, click here.