Thursday, March 11, 2010

THINGS THAT MAKE YOU GO…

Hmmm…

According to some urologists sharing their wisdom in the American Medical News, the upcoming NCAA basketball tournament is an ideal time to undergo a vasectomy.

Noting that many men may delay or avoid a planned-for vasectomy—but will make time to watch hours of “March Madness”—urology practices are advertising the NCAA tournament as a “perfect time” to undergo and subsequently recuperate from the procedure.

The campaigns are unique and varied ranging from advertisements on sports radio shows and promotions on urinals at stadiums, to offers for an NCAA-themed “survival kit,” which includes coupons for pizza delivery, a sports magazine and a bag of frozen peas to alleviate pain after surgery.

These directed advertising campaigns have proven successful at some practices, including the Urology Team in Austin, Texas, whose campaign led to a 40% increase in vasectomy procedures during tournament week last year. The practice has since extended the tournament promotion to all three of its offices.

Although some patients will continue to schedule procedures around their job and other commitments, the tactic of tying vasectomies with basketball will likely expand in the future, a physician at Chesapeake Urology Associates in Baltimore said.

Seriously, we can’t make this stuff up…

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