Wednesday, March 10, 2010

THINGS THAT MAKE YOU GO…

Hmmm…

In a genius marketing move by E*Trade’s add agency, the company’s Super Bowl commercial included a kid named “Lindsay” who was accused of another child of being a “milkaholic.”
Coincidence you say?

Not so fast, says T.A.H. Pop Culture Editor Young A.T and bad-girl actress Lindsay Lohan.
Remarkably, Lohan has actually proved to be stupid enough to embarrass herself (again) by launching an effort to sue the company for $100 million thus giving the Internet traders more exposure than money could ever buy. Young A.T. asserts the company made the vague, and legal, reference to titillate a portion of the pop culture market.

Lohan alleged that the online brokerage's use of the girl, also named Lindsay, in the ad improperly invoked her "likeness, name, characterization, and personality" without permission, violating her right of privacy.

Nice, Lindsay, NICE!

It’s not often that a segment on the Today show makes you laugh out loud on purpose, but this one does.

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