Friday, March 26, 2010

TAR HEELS RATING GOLD FOR N.I.T. & ESPN

The haters are gonna complain, but the truth of the matter is UNC’s “man bites dog” horrific season and subsequent rally to the quarterfinals of the Little Dance is turning out to be something akin to good reality television.

Last Tueday’s UNC v. UAB game was the highest-rated NIT game nationally since the 2006 NIT Championship match-up between South Carolina and Michigan. About 1.4 million households tuned in for that game which was played in direct competition with American Idol and Lost.

In addition, ESPN points out that UNC's first-round win over William & Mary on March 16 was the second most watched game with 1.2 million viewers.

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