"MOOB JOBS" GETTING MORE POPULAR IN GREAT BRITIAN
As previously reported, man boobs aren’t cool with some people in some countries we won’t mention here (Gary Player, South Africa).
Evidently, they are losing popularity in jolly old England, where according the to London Independent, the number of men undergoing breast alterations has “jumped across” the last five years. The paper claims the increase in “moob jobs” is driven by a combination of pressures-including media images of men at their physical peak and a desire to stay youthful.
According to a report from the British Association of Aesthetic Plastic Surgeons, more than 34,100 cosmetic surgeries were performed in Britain in 2008 and overall, males accounted for nearly one in 10 cosmetic surgery patients. Males most often opted for rhinoplasty, eyelid surgery, ear corrections, and liposuction.
However, male breast reductions-of which only 22 were performed in 2003 in Britain-have replaced the facelift as one of the top five plastic surgery procedures for men, accounting for more than 320 procedures in 2008.
Commenting on the figures, a representative of London's Cadogan Clinic-known for first introducing liposuction to Britain-says that the rise in "moob jobs" means men are addressing the embarrassing problem of fat on their chests "rather than living with it."