Tuesday, February 5, 2008

MUST BE THE SHOES

Did you wonder why so many college coaches were wearing sneakers last weekend?

It's a promotion that's part of the Coaches vs. Cancer program.

Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs.

Coaches vs. Cancer evolved from a concept championed by Norm Stewart, former head coach of the University of Missouri's men's basketball program, cancer survivor, and member of the NABC. He started the program by challenging fans to pledge a dollar amount for every three points made by his team during the season.


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